BlueSaver Account Teaser

Blue Cross Blue Shield of Massachusetts created the BlueSaver account to leverage changes in healthcare coverage for dependents. The sales team was tasked with heavy promotion of this new, complex, direct-to-consumer product. I wrote and edited this piece, ensuring that the copy was clear, concise, and simple in order to balance the complexity of the product itself. Since BlueSaver targeted parents of dependent children, I used an emotional appeal to draw in the customer.