Experience Magazine Advertiser Solicitation

experience.com sought to position itself as a competitor to GlassDoor.com and Monster.com. They collected and posted “inside story” content from young professionals about their first post-collegiate real-world work experiences. At the time, they had a controlled circulation print magazine that was bulk drop shipped to college campuses throughout the country. The readership was very engaged, and MRI data results were used as part of a direct-mail B2B campaign to garner ad sales. The series highlighted commitment of readers to the magazine and to online use as a way to appeal to advertisers in the computer and fashion retail markets.