Brand Awareness Advertising: National Reach Full Page

Genomics Collaborative’s brand identity was completely overhauled, and a C-level decision was made to heavily market the company on a national basis in order to solicit collaborative partnerships with drug development companies and other research firms. This national ad was placed in Nature, Nature Genetics, and Scientific American, and Nature: Bioengineering News. All ad placements were high profile (front-of-book or cover 2, 3, and 4.) I wrote the tagline, worked as creative director for the look and feel, and analyzed and executed the media buys.