Welcoming Fallon Clinic Physicians: Event Invite

When Fallon Clinic joined Blue Cross Blue Shield of Massachusetts by accepting reimbursement for its members, Events Management and C-Suite elected to welcome their practitioners with a small, family-friendly event based in Fallon’s “neighborhood” of Worcester, Massachusetts. I wrote and edited the tag line, which was used  on all welcoming material produced for the transition. The design for this invitation evoked Fallon Clinic’s existing “ombre block” logo design and incorporated the “cross” element from BCBSMA.